4. Video, video, video.
When his company was managing the Fiesta Bowl Block Party, Curran incorporated video content from pop culture with custom music videos that were mixed and scratched together. “Creating fun content that has people smiling and saying, ‘Oh, I know that!’ gets people to go crazy,” he says.
5. Think like a theme park.
Mike Armstrong, event director at ReedPOP, which oversees New York Comic Con and others, jokes they think about Disney a lot. If you’ll have long lines during an event, have DJs playing music and throwing out pop culture trivia questions. “Having a shared passion is what the pop culture community is about,” Boudrie says. “When you can share that, you can achieve great engagement.”
Photo credit: Sacramento Bee