7 Tips for Creating a Successful Hybrid Event

By Sophie Turton, March 21, 2017

5. Acknowledge the remote audience.

A simple mistake some presenters make is ignoring the online audience. Ensure both audiences remain engaged and feel included by instructing your speakers to address the camera, as well as the live audience in front of them. Speakers can also actively invite people to send in questions and comments via social media and respond to them live.

6. Unify the conversation.

This is where online facilitators and moderators are helpful, taking the vibe of the live event and translating it into something more accessible to remote attendees. Having dedicated people to manage social media accounts and send out key takeaways will give online attendees more to discuss and get excited about.

Social media also allows live attendees to connect with online attendees, adding their own photos, videos and commentary via a designated hashtag. Not only will this make online attendees feel more connected to the event, but it will also provide you with valuable marketing material that can be used long after the event is over.

7. Don’t forget the data.

Hybrid events provide great return on investment, and a little extra work when planning your event can go a long way, particularly when reaching new audiences and increasing attendance. Use of digital technology also allows you to gather audience data and insight, which will prove invaluable when planning and marketing your next event.

Hybrid event Sophie Turton

Sophie Turton is a content producer at mdgroup, a business service company that specializes in events. Connect with her on Twitter, @turtonsophie.

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