Why Is Boise a Booming Market?

By Aubrie Gerber, October 27, 2017

Every year, 60 percent of Boise visitors are from MICE travel. Do you want the destination to grow at that same rate?

We don’t want to keep growing at such a fast pace that we can’t manage. Growing a little bit is good. We have a new hotel going up. We’re trying to get other cities to offer direct flights. We’d like to get Atlanta—New York or D.C. would be awesome, too. I don’t want to say we’re fine right now at 60 percent because growth, as long as it’s managed, is not a bad thing.

Where do you get the bulk of your business from?

We do some national business, but most of what we do is typically regional in nature to the Pacific Northwest. An average regional meeting is typically 300 to 400 attendees.

What is Boise doing to truly stand out—in terms of marketing efforts, planner outreach, etc.?

We’re at all the major shows with everybody else, whether they’re first or second-tier cities. We’re out there with our competition. How we stand out? We say we’re a small town with large city amenities. We have an airport that’s close to downtown and our hotels have free airport shuttles. You can come to Boise and not have to battle some of the challenges you find in other cities that are larger even with other second-tier cities. The traffic isn’t bad, it’s easy to get around, people are very friendly and you still get great restaurants and shopping.


(Visited 412 times, 1 visits today)

Trade groups across all industries band together to address significant drop in international visitors to the United States since 2015.

James Jessie, senior vice President of convention sales at Travel Portland, discusses the evolution of the Northwest destination.

Visit Tampa Bay takes a grassroots approach to inspiring local teens to engage in hospitality and tourism by sponsoring an all-day youth academy.

A recent report from The Experience Institute confirms that conference attendees are acting more and more like vacationers.

The Latest