While Cleveland prepares for the Republican National Convention to descend on the city July 18-21, its latest hotel is ready and waiting. The opening of Hilton Cleveland Downtown, which debuted late this spring, was in fact moved up almost a year to capitalize on the convention, says Ronnie Collins, the hotel’s director of sales and marketing. The new 600-room hotel is only one part of the city’s renaissance—perhaps catalyzed by the RNC, knowing the national stage it’s about to take. Collins shared why right now, more than ever, Cleveland rocks.
How does this new property fit into developments in downtown Cleveland?
We look at this project as extraordinarily significant for Cleveland, which is undergoing a tremendous renaissance right now as it reinvents itself around meetings and conventions.
[The city has] great programming with new amenities, a brand-new public square, a new convention center, upscale lounges, entertainment districts and restaurants. This hotel has opened “the new front door” to Cleveland, being connected to the convention center and allowing the destination to pursue business it’s never had an opportunity to pursue before.
How are you working with the convention center to bring in groups?
We’ve done a number of things to educate our national sales force [Hilton Worldwide Sales] on all of the great things going on in Cleveland. They’re really sending us business that hasn’t looked at Cleveland before. We work in concert with Destination Cleveland, having a monthly meeting to talk about everything that is available.