New York Marriott at Brooklyn Bridge Hits a Sweet Spot

By Kelsey Ogletree, January 5, 2018

New York Marriott at the Brooklyn Bridge is generating quite a buzz. That’s in part due to its bee program being cultivated by the in-house culinary team on its rooftop. Even sweeter than the honey produced by the fleet of insects, however, is the increased business the property—part of Marriott’s Convention & Resort Network—has been enjoying since a $45 million, top-to-bottom renovation was completed last year.

Only a block from the pedestrian walkway to the famous Brooklyn Bridge, the Marriott (opened in 1998 as the first new-build hotel in Brooklyn in more than six decades) has grown exponentially in popularity as the neighborhood has gentrified. It plays on a modern industrial vibe with a certain urban grit that Brooklyn has become known for. The evidence is seen in each of its 667 guest rooms, plus the common spaces surrounding the lobby.

M Club Lounge, added off the lobby in the renovation, is a nod to the area’s Navy history. Full of nautical decor, the bright space is flanked by expansive windows, with subtle rope elements tying it all together. For Marriott Rewards Gold and Platinum Elite members, it doubles as a concierge lounge and a coworking space, complete with plenty of snacks, premium Wi-Fi and business services.

In lieu of Starbucks, the resident caffeine supplier in the lobby is Brooklyn Roasting Company. The local roaster and espresso lab serves a variety of coffee drinks. It also occasionally does tasting seminars and classes for guests that could also be arranged for a group.

Business in Brooklyn

Business at New York Marriott at the Brooklyn Bridge is split 50-50 between group and airline/transient customers. Sixty-thousand to 70,000 annual group room nights is about average, says Sam Ibrahim, general manager, noting the hotel also does a high volume of business with international airline employees.

When it comes to meeting spaces, New York isn’t known for having massive hotel ballrooms. The Brooklyn Marriott has the fourth-largest hotel ballroom in the city, at 18,000 square feet. Combined with a maximum of 25 breakout rooms, the hotel has more than 47,000 total square feet of event space. All are on the lobby level.

With Barclays Center only a mile away, the Marriott hosts many guests for sports tournaments, including Atlantic 10 basketball events. Boding well for players is the large-for-New-York guest rooms (the smallest measuring 400 square feet), which are considerably more sizeable than the city’s average 200-sq.-ft. room.

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