Spotlight on: Frisco, Texas

By Christine Born, November 3, 2010

The first thing most visitors notice about Frisco is the IKEA store, the only version of the popular retailer in the Dallas Metroplex area. With several other impressive malls and retail districts, Frisco is a real contender for the kind of shopping opportunities associated with the big “D.” But look again and you’ll find a small-town, easy-going atmosphere and amenities that epitomize the benefits and appeal of second-tier cities. During the past decade this fastest-growing city in the country welcomed profile-raising hotels, four sporting venues, 120,000 square feet of meeting space and enough public art to fill not only the city’s many gathering places but a coffee table book as well. New, fresh, clean and green (designated “Tree City USA” by the National Arbor Day Foundation), Frisco is a city that shines.

What You’ll Find in Frisco

1. Dr Pepper Ballpark
“A Texas Size Playground!” is one of the many slogans the city has adopted. It’s easy to see why. Where else can attendees meet on the field, enjoy a dine-around at the concession stands and party decks, and watch a baseball game from their hotel balcony?

2. Frisco Square (Main Photo Above)
The Historic Downtown District offers evidence of Frisco’s past as a railroad stop; visitors get a taste of how early citizens of the small farming town lived, worked and played at Frisco Heritage Museum. Frisco Square, the official town center, is a new development that mimics old-world charm with its narrow tree-lined streets and brick facades while housing thoroughly modern eateries, a striking town hall, a farmers market and seasonal festivals.

3. Green Space
Frisco’s parks and plazas provide a welcome break from meetings. The Texas Sculpture Garden has 40 large-scale works by Texas and international artists. At Central Park, visitors walk, bicycle and picnic amid native landscaping, cattle sculptures and waterfalls.

Frisco Square photo by Roger Robinson

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