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An unengaged audience is the worst nightmare for a panel. Planners can assist panelists by suggesting these techniques to connect to the audience.

See how a $20 million renovation imparted a design overhaul and changed MICE prospects for the 90-year-old Talbott Hotel in Chicago’s Gold Coast.

Strong relationships between DMOs/CVBs and convention centers are the backbone of cities that successfully earn meetings business.

To be a more effective negotiator, meeting planners will learn how hotels evaluate their businesses and manage their inventory of space, rates and dates.