Insider Series | Creating a User-Friendly Conference Website

By Matt Love, July 18, 2016

At the How Design Live 2016 in Atlanta, we caught up with keynote speaker David Lesue, creative director at Workfront about creating a user-friendly conference. Lesue designs UX (user experience) for the cloud-based project management software company with a focus on “useful, usable and delightful” design. Event professionals can take his advice and translate it to AX, or the “attendee experience.”

In this video, Lesue urges meeting planners to think about usability in their conference websites, materials and event design. “Focus on the usability first, and [attendees] will forgive you if it’s not the most beautiful in the world, as long as it answers their questions effectively.”

When it comes to conference design, Lesue believes “it’s all kind of [set up] from the point of view of the conference organizer. If you could reverse engineer it and think about the user’s needs” your event would be even better.

Hear his other ideas for improving AX in this video brought to you by The Heart of Florida’s Emerald Coast.

Emerald Coast

(Visited 96 times, 1 visits today)

These three new trends will change event tech going forward.

Connect is seeking nominations for the 2019 40 Under 40, honoring the brightest minds in association and specialty events. Nominations are due March 26.

The inaugural Elevate conference, produced by the Association for Women in Events, sparked ideas and discussions crucial to breaking the glass ceiling.

In a digital world encouraging you to share, share, share, sometimes it’s best to keep it to yourself.

Visit KC Vice President of Sales and Services Cori Day recognizes customer service comes first.

Airport kiosks nationwide now offer everything from shaving kits to parkas.

This webinar will chart the development of sustainable events from early iterations to the multitude of issues and challenges faced today.

The Latest