How do you ensure you’re meeting the needs of your event attendees? And where do new ideas come from when planning events? Fabian De Rozario, national president and CEO of the National Association of Asian American Professionals, talks about how he and his planning team evaluate needs and engage current and potential association members. One piece of advice: Evaluate your members as individuals, not just as a group, he says. “What are their unique interests?” he asks. De Rozario also urges event planners to be constant observers of their environment. “A lot of ideas I’ve utilized and passed along to the planners of our international convention have been begged and borrowed from different experiences,” he says.