Learn how a group of influential volunteers has made all the difference in co-creating the American Marketing Association rebrand.
These seven golf resorts have teed up expanded meeting spaces or renovated courses in an effort to attract more corporate events and tournaments this year.
A comprehensive site visit checklist from Roxanne Botha, a lead designer at event experience firm Orchestrate, makes your job a little easier.
Between mixed-use developments going up around the area, plus major corporations moving to North Texas, it’s a good time to be in Frisco.
The better you get to know your attendees, the more value you can bring to your association. Therein lies the value of adopting design thinking.
Cakes are restaking their claim on the dessert table with reflective glazes, innovative shapes and wild designs. These playful cake trends are here to
After 15 years running the Detroit Sports Commission, Dave Beachnau is promoted to help draw more meetings to Motor City.
Every piece of your event marketing should be a conversation between you and your audience. Try incorporating these five marketing conversations into your
Gain valuable feedback, streamline your planning process and enhance the attendee experience by huddling up post-event for a team debrief.
Social media experts share six tips for making your event stand out—and worth a double tap—on Instagram.
As one of the oldest cities in the world, modern Jerusalem is rebranding itself as a high-tech destination and an attractive convention city.